The Natural Diamond Council in collaboration with RimZim Dadu showcased a unique amalgamation of intricate stories of love and celebratory moments with the enduring sparkle and ageless beauty of modern, elegant natural diamond jewellery at the FDCI X Lakmé Fashion Week. Distinctive and timeless, exquisite natural diamond jewellery has been an integral part of slow fashion, and with this show, called A Sea Of A Million Stories, the NDC brought to life new age craftsmanship in tandem with a celebration of special moments adorned with memorable chronicles. Celebrating luxury and extraordinary craftsmanship, the designs were adorned with glimmering natural diamond jewellery from renowned jewellers like Amrapali Jewels, Goenka India, AKM Mehrasons Jewellers, DiaColor, Jaipur Gems and Bholasons Jewellery.

Centred around the theme of “A Sea Of Million Stories”, the set featured a design collection that highlighted real-life personal stories of romance, triumphs and love, and the role natural diamonds play in these moments like no other. The extravaganza designed by celebrated architect Rajat Sodhi began from the moment people entered the space with a sky full of diamonds engulfed in clouds, ignited by tiny love notes. Keeping her signature silhouettes in the forefront, RimZim Dadu combined the rich colour card with contemporary moulded forms that ended in the ultimate selection of luxury prét wear with a contemporary appeal.


                             

 “Natural diamonds are an embodiment of our personal style; versatile, elegant and one-of-a-kind. We took the same thought forward this year at FDCI X Lakme Fashion Week, with our theme of “A Sea Of A Million Stories”. In the show we have combined the designs of celebrated fashion designer RimZim Dadu with exquisite jewellery from some of the best jewellers in India. The jewellery you saw is a sneak peek into NDC India’s upcoming annual trend report. With intricate craftsmanship and modern designs featuring new-age diamond cuts, fancy cuts and a twist on classics, the natural diamonds seen on the runway this year have been a true representation of what the youth is looking for today – jewellery that honours their individuality. I am very proud to have collaborated with such exceptional jewellers who immortalise the precious beauty of nature through their impeccable artistry.”  said Richa Singh, Managing Director, Natural Diamond Council, India and the Middle East.

Designer RimZim Dadu said, “It’s thrilling to be back doing physical shows after 2 years. This season I showcased in collaboration with the Natural Diamond council for FDCI X Lakmé Fashion week. It was a very interesting collaboration for us, as this gave us an opportunity to showcase natural diamond jewellery beyond just regular wedding wear when paired with our signature modern sculpted collection. A Sea of Million Stories is the artistic representation of the core ethos of Rimzim Dadu and Natural Diamond Council – ie love and strength.”

Tarang Arora, Creative Director, Amrapali Jewels said, “At FDCI X Lakme Fashion Week, we presented Indian jewellery in a contemporary light while remaining true to our traditional roots. Minimalistic or an intricate, each design is masterfully created to elevate the brilliance of natural diamonds.”

Siddhartha Sacheti, Creative Director and CEO, Jaipur Gems said, “Natural diamond jewellery is evolving to be more versatile as consumers accept it as part of slow fashion, and invest in jewellery that can be cherished over generations. Our designers, known for contemporary and modern artistry, have crafted jewellery that blends modern trends with evergreen classics.”

Nitin Goenka, Goenka India said, “We want to inspire the stylish and showcase modern natural diamond jewellery that looks stunning with contemporary couture. Styled today with couture created by RimZim Dadu, natural diamond jewelry by Goenka India looked scintillating and classy and created a vibe that was beguiling, confident and full on bling.”

Rishabh Tongya, Creative Director, DiaColor said, “We have been growing in both national and international markets and cater to consumers across age groups. Thanks to NDC, FDCI and Lakme Fashion Week, we have received a platform to showcase future trends of the year and depict the true versatility of natural diamonds and fine jewellery.”

Deepak Mehra, Managing and Creative Director, AKM Mehrasons said, “We are very happy to be a part of this collaboration. Characterised by incomparable creativity, our fine jewellery collections are skilfully crafted to push the boundaries of natural diamond design. It feels good that diamonds are getting their rightful place under the umbrella of contemporary and slow fashion. ” 

Abhinav Bhola, Director, Bholasons Jewellers said, “Bholasons Jewellers feels proud to collaborate with Natural Diamond Council and be a part of FDCI x Lakme Fashion Week. NDC has been doing some great work to promote natural diamonds and it is a pleasure to be a partner with them in their endeavours. With this show we celebrate the beauty of Mother Earth’s finest work of art – natural diamonds, each as unique as their wearer.”